21.co.uk Sponsors the 2018 Shanghai Darts Masters

21.co.uk is delighted to become the official UK sponsor of the prestigious 2018 Shanghai Darts Masters. The event will take place at the Pullman Hotel in Shanghai on the 13th and 14th July 2018 and will be shown live on ITV4.

The Professional Darts Corporation (PDC) will be taking a stable of 8 leading PDC darts players including Michael van Gerwen against 8 local qualifiers to toss the tungsten, in a battle for the £20,000 first place prize. 21.co.uk is the title sponsor of the event with branding on each of the players’ shirts as well as across the tournament set.

21.co.uk online casino specialises in delivering the most thrilling live casino experience possible. When the site launched in July 2013 it began its flight towards becoming a household name in the online casino industry. The players have become accustomed to the best live dealers and gameplay across all games, especially Live Roulette and Live Blackjack with branded tables.

“We are thrilled to be sponsoring the 2018 Shanghai Darts Masters, one of the best events of the year in the darts calendar,” said Mark Good, a spokesperson for 21.co.uk. “This is 21.co.uk’s first sponsorship in darts and it gives us the perfect platform to promote the 21.co.uk brand and show our passion for live sports in front of a huge audience on ITV4.”

A Perfect Partnership

Top flight darts like the 2018 Shanghai Darts Masters and other events in the PDC calendar create an immense experience for those watching at home and those in attendance. The close-up camera angles, audience participation and the thud of the darts hitting the board all set the scene and add to the electric atmosphere.

Similarly, the experience and the atmosphere is a key driver behind the success of 21.co.uk. We work with the best gaming developers to create a thrilling live casino experience. The games use a range of camera angles, which allows players to get a close-up of the action. The sounds and the live dealer participation all come together to create a winning brand.

The 2018 Shanghai Darts Masters will feature leading players from the PDC circuit: Michael van Gerwen, Peter Wright, Rob Cross, Gary Anderson, Daryl Gurney, Gerwyn Price, Michael Smith and James Wade. They will be taking on the top three players from the PDC Asian Tour, plus five Chinese qualifiers. ‘Mighty Mike’ will be making his return as the defending champion after defeating Dave Chisnall 8-0 in the 2017 final.

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